The Be REAL Concept
As a sales coach and speaker, Rick is passionate in helping sales professionals improve their ability to differentiate themselves in today’s competitive environment.  He introduces selling behaviors and principles that enable sales professionals to establish relationships that drive business! 

Rick uses the word REAL as an acronym to introduce key principles along with a set of house rules that reinforce real behaviors.  The principles, behaviors and application techniques were built from his 20+ years of sales experience along with collaboration with clients and sales leaders.

For the majority of sales professionals it’s increasingly difficult to articulate how their product or service differs from their competitor.  As the selling landscape continues to be commoditized and competitive, the primary point of differentiation is the sales professional. 

As this model continues to mature, the question becomes how can a sales professional differentiation themselves?  What proactive steps can they take to be referral worthy? 

Simply put, the answer is to “Be R E A L”!  Sales is now about more than positive thinking, competitive strategies, value add and value propositions...it’s about establishing REAL relationships – ones that drive business. 

Why is this important?

  1. 70% of new business is generated from referrals.  Are you referral worthy?
  2. 80% of jobs are filled from referrals.
  3. Clients invest in people.
  4. Relationships drive business.
Whether delivered through a keynote, coaching session or a skill development session the principles Rick introduces can be immediately applied to provide breakthrough results.  Simply put, “Be REAL Selling” will enable you to establish relationships that drive business.